Case Study
Project: Increasing Response Rates with PURLS
When a leading ophthalmology group devised a creative campaign to attract new patients, they turned to Kelmscott to execute their plan. By printing and mailing a replica wedding invitation, brides-to-be were offered a discount on LASIK laser eye-surgery in preparation for their wedding day.
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Kelmscott Personalized URLs
Kelmscott specializes in working with clients to increase the response rates to their direct mail campaigns to attract and retain new leads using direct mail marketing. By helping to increase your response rates Kelmscott is able to increase the return on your marketing investments.
How we accomplish this is through the use of PURLs, personalized urls. PURLs are proven to be a more effective way of tracking online responses from direct mail campaigns, email campaigns and website campaigns.
| Benefits of a PURL | How can you use a PURL? |
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Capture detailed demographics on interested visitors
Create a list of warm leads from a broad range of potential customers Provide highly relevant and personal content in real time Produce follow up communications immediately and automatically Track results from different campaigns and lists Create a marketing database with in-depth customer information |
Recruiting – students, personnel
Gathering qualified sales leads and instantly notifying your sales team using email responses Surveys and or customer feedback Opt-in marketing for newsletters, programs RSVPs, Tradeshows and Event Registration Fundraising and Referrals Collecting demographic information List testing |
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