Case Study
Project: Increasing Response Rates with PURLS
When a leading ophthalmology group devised a creative campaign to attract new patients, they turned to Kelmscott to execute their plan. By printing and mailing a replica wedding invitation, brides-to-be were offered a discount on LASIK laser eye-surgery in preparation for their wedding day.
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STEP 2: DIRECT MAIL MARKETING CAMPAIGNS
| Step 1: Database or List Gathering | Step 3: PURL Landing Page |
A direct mail marketing campaign personalized with variable data printing includes the personalized url and typically an incentive to visit the web site. The most effective direct mail marketing campaigns provide personal, timely, relevant offers to consumers.
Data gathering has also shown that the more touches you offer the prospect to respond, the higher the responses rates using verticals such as Email Blast, Direct Mail Campaign, and Personalized Url. These are all services that Kelmscott offers in-house along with Mobile Web Design
Click on the picture below for a larger preview
Sample Direct Mail Piece - (Higher Ed Campaign) |
 View inside cover |
| Step 1: Database or List Gathering | Step 3: PURL Landing Page |
More Direct Mail Samples
We also specialize in:
- Email Campaigns
- Mobile Web Design
- PURL Microsites
- ...and more