Case Study
Project: Increasing Response Rates with PURLS
When a leading ophthalmology group devised a creative campaign to attract new patients, they turned to Kelmscott to execute their plan. By printing and mailing a replica wedding invitation, brides-to-be were offered a discount on LASIK laser eye-surgery in preparation for their wedding day.
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1:1 Messenger
Quarterly based news letter containing information to help produce effective data-driven, personalized campaigns.
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How Purls Work
Using variable-data printing is an important way to improve your direct mail responses, but integrating personalized urls into a variable direct mail campaign can boost response rates up to FOUR TIMES more than traditional response channels.
Sample Kelmscott Purl Work FlowBelow is a sample purl work flow beginning with your list/database. |
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