Associations Have Unique Marketing Needs

Kelmscott Communications has been working with Associations for over three decades. Kelmscott realizes that the needs of an association are unique. Associations are concerned with membership numbers, educating, meetings, events, advocacy and sponsors. In today’s economic turbulence it will be more important for associations to make the best use of their resources, both monetarily- and staff-wise, in order to be able to show their members that they are a valuable resource. Marketing strategies have emerged as a primary means to the recruitment and retention of members, resources and events. According to the Association Forum of Chicagoland the ethical practice of marketing should truly reflect the meeting of an association’s member’s needs. Providing value to products or service development is of increasing importance, Kelmscott understands this. Kelmscott works with associations to handle many of their marketing activities, freeing them from hiring additional staff and allowing their current staff to stay focused on critical projects or programs.

One of the trends we are seeing is towards more one-to-one communications by associations with their membership. When an association communicates a message to its membership, to either inform or extend an offer, and is eliciting a response, evidence supports that personalized campaigns, especially when combined with relevant information or an offer, get the best results and help to build loyalty.

To see the variety of projects we have collaborated on go to our website http://www.kelmscottcommunications.com/work_commercial.php