Midway Games Launches Latest Version of "Mortal Kombat" for
the Holiday Season

To ensure the successful launch of its latest game title "Mortal Kombat vs. DC Universe", Midway Games chose Kelmscott Communications to produce both the product launch kit for all of its retail partners and the POP materials necessary for the in-store displays at over 6000 retail locations.

In just under three weeks, using many of Kelmscott’s capabilities, Kelmscott produced a die-cut product brochure with a tip in and a game DVD, pop-up brochures, posters, window clings, fl oor graphics and assembled and shipped to the retail locations for the November 16th rollout.

Now for the first time Mortal Kombat warriors Scorpion and Sub-Zero can battle Batman, Superman and other popular DC Universe Heroes. Players can pick their favorite characters and pursue the adventure. To see a sample of this project go to your personalized URL to request a sample, or to learn more about the game go to www.worldscollide.com

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