1:1 Messenger - A Quarterly Publication by Kelmscott Communications

1:1 Marketing with Kelmscott Communications

February 2009

Mini-Messenger Main Page

Taking a Closer Look

Maximizing Relationships

Finetune Your Marketing Strategy

Kelmscott is FSC Certified

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Welcome to the latest issue of 1:1 Messenger. The communications below are produced on a quarterly basis containing information to help produce effective data-driven, personalized campaigns.

When marketers talk about producing "personalized printing" or 1:1 printing, they are talking about printing that communicates with a customer in a way that static direct mail cannot. By definition, this approach is based on knowing something about each customer, even if it’s just a name and address. But when done correctly, 1:1 printing is more than just "personalizing" a document. After all, you can personalize something well or you can personalize it badly.

Are you maximizing the use of the data you have in-house? Customers who have already
purchased from you are your best avenue for additional sales. How could that data be put to the best use?

As budgets tighten, marketers are increasingly expected to justify every dollar they spend. Thus, it is increasingly important to ensure that you are making more effective use of your marketing dollars. In the 1:1 print marketing space, one of the best ways to
do that is to test, test, test.

Kelmscott Communications is committed to offering clients environmentally-responsible alternatives for their printed material. We have completed the extensive approval process to become Forest Stewardship Council (FSC) Chain-of-Custody certified.