Marketing and Measuring Through the Clutter

Today, the average consumer is bombarded by marketing messages on a daily basis, from
television, radio, newspaper, out-of-home, to emails and web ads. A recent marketing
study reported that consumers are exposed to over 6,000 marketing messages per day. On average, they notice approximately 50 and pay close attention to only 4.1 As marketers, our challenge is to get our messages to our consumers and “break through the clutter.”

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How PURLs Work

Using variable-data printing is an important way to improve your direct mail responses,
but integrating personalized urls into a variable data mail campaign can boost response rates up to THREE TIMES more than traditional response channels.

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Purl Webinar

Learn more about PURLs by scheduling a Kelmscott webinar. Topics will include: an introduction to PURLs, building personalized campaigns, reporting and measurement, and PURL applications.

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