Case Study
Project: Increasing Response Rates with PURLS
When a leading ophthalmology group devised a creative campaign to attract new patients, they turned to Kelmscott to execute their plan. By printing and mailing a replica wedding invitation, brides-to-be were offered a discount on LASIK laser eye-surgery in preparation for their wedding day.
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STEP 1: DATABASE OR LIST
Personalized urls are web addresses generated from your purchased mailing list or current database. Each person in the list receives a distinct domain.
The personalized url generation will automatically account for duplicate records to ensure that each recipient views a unique page targeted specifically for that individual.
Example personalized url structure:
- www.John.Sample.YourDomainName.Com
- www.YourDomainName.Com/John.Sample
| How Purls Work | Step 2: Direct Mail Campaigns |
Sample List
- CSV Files
- MS Access
- MS Excel
- SQL